What are your thoughts on Google Analytics vs other analytics platforms?
Recently heard about Heap which seems pretty cool, but Ib m not sure if it would really be valuable, or simply another tool that I need to check. We are not at the point of using HubSpot/Marketo yet so Heapb s free plan could be a useful stopgap tool.
Do you use Heap? If so, what do you think?
If not, what analytics tool do you use and what are the pros/cons?